EUROPEAN market until summer 2022 (Eng. post #1)
#SLICEofDATA Your slice of tourism Data Analytics in less than 15 minutes
Let's go for this week's portion, once a month it's time to look at the international market, mainly for our European readers. [Sorry for the non-English speakers !!]
Before starting, and for the first time, it is necessary to clarify that we need to group the data obtained because each country updates them separately, this means that while there are countries that we can analyze their arrivals in autumn, others we have to settle for the beginning of summer, we will try to explain it as best we can.
Starting with the (non-EU) European arrivals market, Russia is logically at a standstill since February so we will focus on Switzerland and the UK.
In general terms, looking back to 2021, we see a significant recovery.
The particularity of Switzerland is that we are looking at arrivals by air, which distorts the reality of those who cross the land border by car/train to Italy, Germany and Austria.
UK tourists have been eager to leave the restrictions behind, with Mediterranean destinations standing out in early summer.
Selecting the main origins (grouped by subcontinents), it is worth noting the rocket-like rise of North American arrivals.
All of them are leaving behind their pandemic numbers but as a counterpoint we have the previously dominant East and South East Asians in very low numbers.
The connection from North Africa to France remains predominant, making it one of the main continental routes.
As we have already mentioned, the North Americans have performed one of the best recoveries, highlighting the connections with the airports of Frankfurt, Paris and Amsterdam.
We have not included it in the charts, but Mexico's connection with Spain (Central America and Caribbean subgroup) makes it an important but very localized route.
With the South Americans, it is a completely linear recovery, so much that in 2022 we do not even notice the usual seasonality.
To highlight the connection of Portugal with Brazil, making it one of the most important in the continent.
We have included Southeast Asia to show its slow recovery, but it outperforms neighboring China, Japan and Korea.
Finally, arrivals from the Middle East are showing very solid figures, especially with the main connections to Germany and France and secondary routes to Spain and Italy.
Thank you for reading the first part of these. See you next week!
